Mack Grissom
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Dock Appeal

A Shopify e-commerce store for premium dock and marine accessories, featuring custom theme development and optimized conversion flows.

ShopifyE-CommerceDesignLiquid

Role

Shopify Developer & Designer

Duration

3 Weeks

Year

2024

Visit Live SiteFull details available upon request

Dock Appeal is a Shopify-powered e-commerce store specializing in premium dock and marine accessories. The store features a custom theme designed to showcase products effectively and drive conversions.

Project Highlights

  • Custom Shopify Theme — Tailored design that reflects the brand's premium positioning
  • Optimized Product Pages — High-converting layouts with detailed product imagery and descriptions
  • Streamlined Checkout — Reduced friction in the purchase flow for higher conversion rates
  • Mobile Commerce — Fully responsive design optimized for mobile shoppers

Technical Implementation

Built on the Shopify platform with custom Liquid templates, the store balances visual appeal with e-commerce best practices. Product photography integration and strategic UX decisions create a seamless shopping experience.